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Woman wearing an Eugenia Kim straw hat with a large ivory bow, featured in the Black Friday Insider Access exclusive early access sale campaign.

Welcome to the Black Friday Event

Enjoy up to 70% off our most-loved hats, headbands, and hair accessories before anyone else

Black Friday Is Live

Shop 30–70% Off — everything is already marked down.

Up to 70% Off

Black Friday pricing is active — every price shown reflects the sale.

Limited Quantities

Once it’s gone, it’s gone.

· Final Sale ·

Creative Polaroid collage highlighting Eugenia Kim’s signature hat collection. A vibrant showcase of unique, fashion-forward hat styles in diverse colors and shapes, reflecting the brand’s playful and artistic spirit.

The Black Friday Collection

Over 800 styles — up to 70% off
Black Friday prices are live. No code required.

· Final Sale ·

Shop by Edit

Curated edits for every mood — prices vary by style. No code required.

Curated for every muse, every mood. Prices vary by style · Final sale.

Black Friday Insider Details

Timing

Our Black Friday event is now live to the public. Shop 30%–70% off across select collections while quantities last.

Pricing

All discounts (30%–70% off) are already reflected in the price shown. No code needed — discounts apply automatically at checkout.

Final Sale

Black Friday sale items are final sale and not eligible for returns. Please review your selections carefully before checkout.

Processing Time

Due to high order volume, please allow additional processing time for Black Friday orders.

Eugenia Kim hand-steaming and reshaping a felt hat in her New York studio, showcasing meticulous craftsmanship and attention to detail.

The Edit Behind the Sale

Every piece in this insider collection is pulled from our archives, bestsellers, and limited runs—curated to make room for what’s coming next.

This is your quiet preview before the rest of the world sees it.

Black Friday Event

30%–70% Off Select Styles

Shop Black Friday deals across our signature hats, bridal accessories, hair pieces, designer bags, ski après styles, and packable favorites. Explore curated edits including EK LOVE and Personalized gifts. All prices reflect Black Friday markdowns. Limited quantities; all sale items are final sale.