Where wit meets wearability, and rebellion becomes refined.
Rooted in downtown New York’s creative pulse, Eugenia Kim reshapes the idea of modern luxury. Her pieces balance structure and softness, humor and restraint—a tension that defines her distinct point of view. Each creation is more than an accessory; it’s a quiet act of defiance wrapped in elegance.
She never set out to be a designer.
While on a pre-med track at Dartmouth, a playful sled ride turned hospital stay shifted her trajectory. After graduating, she traded the lab for a loft—joining Allure magazine by day, and studying millinery at Parsons by night.
In 1998, a self-made feathered cloche—crafted to disguise a bad haircut—caught the eye of downtown boutiques. When Barneys New York placed its first order, the EUGENIA KIM brand was born.
From her East Village apartment, Eugenia built a label rooted in ingenuity and instinct, designing by intuition long before it became a business plan.
Two decades later, EUGENIA KIM stands at the intersection of art, craftsmanship, and irreverence. Each piece distills the paradoxes she’s known for: classic yet subversive, sculptural yet soft, polished yet undone.
“Luxury should never whisper—it should linger.”
“What began as a disguise became a language.”
“Play is a serious form of work.”
From New York to Tokyo, EUGENIA KIM pieces are found in leading boutiques and concept stores across the globe.
A curated collection of features, interviews, and spotlights showcasing the brand’s influence across fashion, art, and design. Each story reflects the evolving dialogue between wit, femininity, and modern luxury.
Ariana Grande Wears Our Mirabel Sunhat in Interview Magazine When Interview Magazine releases a story, the world pays attention — and this month, so did we. Ariana Grande was photographed...
Eugenia Kim is featured in GRAZIA Slovenia’s story “A Fashion Goddess Is Born,” photographed by Mattia Holm and styled by Erin McSherry — a modern celebration of sculptural femininity and...
Kali Uchis in Eugenia Kim for Billboard’s Latin Power Players Cover The Colombian American's singular fusion of Latin music and R&B have made her a star — and proved that...
Got a Case of the Winter Wardrobe Blues? 8 Outfit Formulas That Are Cheerful as They Are Chic By Laura Jackson, January 23, 2024 Photo: Courtesy of Acielle / Style...
