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Holiday Shipping Cutoffs: Ground 12/15 • 2-Day 12/19 • Next Day 12/22

Use GIFT25 for $25 off $200+ GIFT50 for $50 off $300+ GIFT75 for $75 off $450+

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Custom embroidered Eugenia Kim hat being stitched in studio — part of the Personalized Hat Black Friday Insider Collection.

Because luxury should have your name on it.

30% OFF

Personalized Hats

Make it yours. Add a monogram, wordmark, or name embroidery to our bestselling silhouettes — now part of the Edited Selection Sale.

Each style is designed and embroidered in our New York studio, offering you the chance to customize your look with your initials, name, or signature phrase.

These one-of-a-kind pieces make the perfect holiday gift — a signature touch, crafted just for you.

The Edited Selection

Markdowns Are Live.

30% OFF

Sale prices are marked. No code needed.

Limited Quantities

Once it’s gone, it’s gone.

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More from the Edited Selection

Explore our limited-edition sale edits — from cozy Après Ski essentials to travel-ready Jetsetter favorites. Shop by edit or discover all sale styles up to 70% off.

As Seen On

Bella Hadid, Kali Uchis, and Cher wearing Eugenia Kim hats and headbands — showcasing celebrity street style, stage glamour, and timeless icon energy.
Blake Lively, Natasha Lyonne, and Salma Hayek Pinault in Eugenia Kim hats — blending Hollywood sophistication, downtown edge, and red-carpet elegance.
Lady Gaga, Riley Burruss and Beyoncé wearing sculptural Eugenia Kim headpieces — bold statements from music’s most powerful women.
Jennifer Lopez, Lauren Sánchez Bezos, and the White Lotus cast in Eugenia Kim designs — highlighting timeless luxury and resort-inspired millinery.

Timing

Our sale event is now live to the public. Shop 30%–70% off across select collections while quantities last.

Final Sale

Our sale items are final sale and not eligible for returns. Please review your selections carefully before checkout.

Pricing

Discounts (30%–70% off) are applied sale prices are live. No code required.

Processing Time

Due to high order volume, please allow additional processing time for holiday orders.