Designed for the art of living beautifully under the sun.
Shop by Protection Level
Why UPF Protection Matters
Ultraviolet Protection Factor (UPF) measures how effectively fabric blocks ultraviolet radiation. A rating of UPF 50+ indicates that approximately 98% of UV rays are filtered, helping reduce sun exposure during extended wear.
Unlike sunscreen, which requires regular reapplication, UPF garments provide consistent coverage throughout the day — making them an essential foundation for thoughtful sun protection.
For women seeking both elegance and performance, UPF styles offer a refined solution to everyday exposure.
Frequently Asked Questions
What does UPF mean?
UPF (Ultraviolet Protection Factor) measures how effectively a fabric blocks ultraviolet radiation. The higher the UPF rating, the greater the level of protection provided by the material.
What is the difference between UPF 15, 25, and 50?
UPF 15 blocks approximately 93% of UV rays.
UPF 25 blocks approximately 96% of UV rays.
UPF 50 blocks approximately 98% of UV rays.
Each level offers reliable sun protection, with UPF 50 providing the highest degree of coverage within the collection.
How do I choose the right UPF level?
For everyday city wear or limited sun exposure, UPF 15 or 25 may offer sufficient coverage. For extended time outdoors — such as beach days, travel, or outdoor events — UPF 50 is recommended for maximum protection.
Are your UPF styles tested?
Our UPF-rated styles are crafted using materials engineered to provide measurable ultraviolet protection. Each design is developed with both performance and refinement in mind.
Do I still need sunscreen when wearing UPF?
UPF garments provide consistent physical coverage for the areas they shield. Sunscreen is still recommended for exposed skin.
Designer UPF Hats & Luxury Sun Protective Wear
Eugenia Kim’s UPF Collection represents the intersection of fashion innovation and modern sun-conscious living. Featuring designer UPF hats, sculpted wide-brim silhouettes, packable travel styles, and lightweight lifestyle wear, this collection delivers sophisticated protection without compromising aesthetic integrity.
From beach destinations to city streets, these sun protective designs transition seamlessly across environments. Each piece reflects the brand’s commitment to craftsmanship and structure — elevated with built-in ultraviolet protection.
Discover refined UPF essentials designed for women who value both elegance and performance under the sun.