Karlie Kloss Business Model

Inside Karlie Kloss’s New Life

By Elisa Lipsky-Karasz, Photography By Ethan James Green for WSJ. Magazine, Styling By Charlotte Collet, December 7, 2021, WSJ

The photographer Richard Avedon once described models as “a group of underdeveloped, frightened, insecure women, most of whom have been thought ugly as children—too tall and too skinny.” Since that time, much has changed. Models have become business powerhouses and, at the top of the industry, can make tens of millions of dollars a year. What hasn’t changed is that modeling is governed by highly subjective standards. But Karlie Kloss is trying to transform that.

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