For the Love of the Scrunchie

For the Love of the Scrunchie

From Bella Hadid and Hailey Baldwin's off-duty looks, to Jason Momoa's Fendi wrist accessory at Sunday's Academy Awards, the scrunchie is having a major moment right now. 
Yep! Everyone's favorite '90s hair accessory is back in a big way, and the EK Mallory offers our unique and modern take (read: gold metallic leather, anyone?) on the nostalgic trend.
Take a look at some of our favorite scrunchie moments from yesteryear and today, and shop the EK Mallory and the rest of our hair accessories below:

Shop Eugenia Kim Hair Accessories
 

Scrunched for the very first time. Would Madonna's look from Desperately Seeking Susan be nearly as iconic without her black scrunchie? We think not.

Goldie Hawn in Overboard

Good as Goldie. Goldie Hawn sported a glammed up version of the hair accessory in Overboard.

Scrunch it up baby, Scrunch. It. Up. The Red Scrunchie was essentially the fourth Heather in Heathers.

Paula Abdul gold scrunchie

Straight up. Paula Abdul topped off her 1990s Grammys look with a high pony and gold scrunchie

Sarah Jessica Parker Scrunchie

Scrunchie and the City. Okay we'd wear this entire look tbh.

Clarissa Explains it all Scrunchie

The Hair Accessory Explains It All. Clarissa in a scrunchie will forever be on our mood board.

Beverly Hills 90210 Scrunchie Kelly Taylor Jennie Garth

Peach pit. Half hour. Bring your scrunchie. Jennie Garth was known to sport the hair accessory as HBIC Kelly Taylor on Beverly Hills 90210.

US Gymnastics Team 1996 scrunchie
Oh say, can you scrunchie? Name a more iconic Olympics moment, we'll wait.
McKayla Maroney scrunchie
Never mind. Found it.
Bella Hadid white scrunchie
Que Bella! That's it. That's the whole caption.
Hailey Baldwin Bieber scrunchie
All Hailey the scrunchie. Mrs. Bieber knows what's up.
Selena Gomez black scrunchie
The Hair Wants What it Wants. Selena Gomez might just have the most seen scrunchie on Instagram. 
Jason Momoa Fendi scrunchie Oscars
Sunday scrunchday. Aquaman himself, Jason Momoa rocked our favorite accessory at this past weekend's Oscars. 
Mallory Gold Leather Scrunchie Eugenia Kim

Eugenia Kim Mallory Scrunchie in Gold Leather

Eugenia Kim Mallory Scrunchie in Black Patent Leather

Eugenia Kim Mallory Scrunchie in Black Patent Leather

Eugenia Kim Mallory Scrunchie in Black Leather

Eugenia Kim Mallory Scrunchie in Black Leather

Eugenia Kim Mallory Scrunchie in Green/BlueEugenia Kim Mallory Scrunchie in Green/Blue

Eugenia Kim Mallory Scrunchie in RedEugenia Kim Mallory Scrunchie in Red

Eugenia Kim Mallory Scrunchie in Black SequinEugenia Kim Mallory Scrunchie in Black Sequin

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